Audi usa build your own




Audi usa build your own

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  • liter turbocharged TFSI® direct-injection DOHC engine and quattro® all- wheel drive with ultra® technology ( hp/ lb-ft); Audi smartphone interface .

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    Audi usa build your own

    Audi usa build your own

    In the second retargeting phase, Audi delivered a collection that featured another looping video with 4 panels underneath displaying that vehicle in various colors. A6 Avant On the road price from 40, In the first prospecting phase of a 2-phase campaign, Audi created a collection that featured a looping video clip of an Audi model Q5 SUV, A5 Sportback, A4 Sedan or A6 sedan along with 4 images of tech and design features. JavaScript is deactivated in your web browser.

    Audi usa build your own

    Audi usa build your own

    Audi usa build your own

    Audi usa build your own

    Audi usa build your own

    The luxury auto brand ran a Facebook campaign using the collection ad format, which resulted in a 9. For over a century, the German-based manufacturer has designed, engineered, produced and marketed state-of-the-art luxury vehicles. It inspires the innovative solutions, revolutionary engineering and progressive design that have become synonymous with the Audi name. Audi wanted to drive interested shoppers to its website and encourage them to try out an interactive experience where they could configure a model to their preferred specifications, and then retarget follow-up ads to this audience.

    Audi wanted to run a nationwide promotional campaign in the US to attract people to its website so they could try an interactive experience with its vehicle models. Audi collaborated with its agency, PHD, to identify the best mobile-first ad product to meet this goal. Together, they chose the thumb-stopping collection ad format, which showcases a large video or photo along with 4 smaller product images in News Feed.

    Audi usa build your own

    In the first prospecting phase of a 2-phase campaign, Audi created a collection that featured a looping video clip of an Audi model Q5 SUV, A5 Sportback, A4 Sedan or A6 sedan along with 4 images of tech and design features.

    In the second retargeting phase, Audi delivered a collection that featured another looping video with 4 panels underneath displaying that vehicle in various colors.

    Audi usa build your own

    These ads also linked to a similar Canvas that displayed the vehicle in a multitude of colors beyond what the initial ad showed. Audi retargeted these ads to people who had opened the prospecting ad as well as a lookalike audience based on them.

    The results of the December 5, —January 31, campaign were determined using a Facebook brand lift study and a Facebook conversion lift study, which revealed:. Head of Social, Audi. Pesquisar no Facebook para Empresas Recursos Suporte. Enumere uma vaga de emprego. THEIR GOAL Fueling driver consideration Audi wanted to drive interested shoppers to its website and encourage them to try out an interactive experience where they could configure a model to their preferred specifications, and then retarget follow-up ads to this audience.

    Collection Display your products and get shoppers to purchase. Instant Experience Use the full screen to bring your story to life. Photo Ads Inspire your audience with photo ads. Video Ads Capture attention with engaging video ads. Core Audiences Select the right target audience for your ads.

    Audi usa build your own

    Custom Audiences Reach your customers and contacts on Facebook. Lookalike Audiences Find people similar to your customers and contacts. Partnering with Facebook to launch the collection ad unit in the automotive vertical proved to be the perfect intersection of performance and storytelling. The ad unit provided a highly engaging, immersive experience in News Feed for people to seamlessly shop and configure their vehicle, resulting in a significant conversion lift.

    Elicia Zank Head of Social, Audi. Since this was the automotive brand rollout of the Facebook collection ad format, there was no category-specific context for performance. However, even going by generic metrics, the performance far exceeded our expectations across all KPIs, including ad recall, consideration, purchase intent and leads—a great result, for both return on investment and innovation. Start advertising on Facebook or visit more case studies Create an Ad.

    Audi Tech Defined: MMI (Multi Media Interface)



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